29 Jul Finding That Perfect Website Name
So you’ve decided it’s time to launch a serious online presence by creating a website? You are well on the right path that will take your marketing to the next level. The start of your website creation process begins with choosing the right domain name. Your URL will not only add to your online marketing but it can also become a very important part of your branding!
But it all starts with your URL and finding the one most appropriate for your company. You might find that it is as simple as using your company’s name. That’s logical right? Unfortunately, it’s not always that simple. You could find that your company name is already bought by someone else or it could be too long.
Finding a URL doesn’t have to be a mission. Instead, it can be fun, easy and allow you to be creative if you know the right way to do it.
How to choose your URL
To start the process, there are two ways that you can go about finding a domain name that is unique to your company. The most basic way to start your search is to do a little brainstorming. Before you start the process, keep in mind that your Google domain should reflect something about your company. This is key when cementing your place online.
Use your company’s name
If you use your company name, you are well on your way to kick-starting your brand online. Most people enjoy plenty of success in registering the name of their company as a web domain. Shake things up by using variations of your company name or parts of your company name.
Use a related term
Should you find that you are unable to register your company name as your domain name or if you are looking to buy multiple domain names, you might need to think outside of the box. Choosing one of your most popular services or products as a brand name is a clever way to market yourself. This way, you can have many relevant domains while you are also giving your SEO a helping hand.
…about your SEO
Most companies who launch a website use search engine optimisation as a way to get their website out there. SEO is a specialised form of online marketing that promotes websites naturally so that they enjoy more visibility on Google and other search engines. MMP Online offers affordable SEO in Johannesburg as once off packages or as an ongoing monthly service. You can customise your quote on our quotation page.
But back to the URL…
If you are drawing up a blank and for whatever reason using your company name is not a viable option, there is another way to get your creative juices flowing without having to do much work. There are a few online tools that can assist you greatly in your search for the ultimate domain name. Here are some of the tools to look at:
This simple tool will allow you to enter a word or two, and then spit out a variety of URL options to consider. New words are created and it’s a unique way to come up with a completely unique domain name. You’ll also be able to select social media usernames, and search results relating to the term you entered. This is a great tool for developers to use.
With this tool, you’ll be able to find URLs that start with or end with the term you entered. The URLs are filtered by length and with the clean and simple user friendly design, you will find at this tool is not only extremely helpful but also really easy to use. You’ll also be able to see if your desired domain name is available.
Another simple to use tool that you should have a look at, NameVine not only presents a number of results for the word you enter, but it will also help you choose the right names for your social media accounts.
Check if your preferred domain name is available
In South Africa we use .co.za, so you’ll want to make sure that your site is registered as www.abd123.co.za, for instance. This is important for SEO if you are targeting your local market rather than an international one.
The tool you can use to see if a .co.za, and to find out the details of existing domain owners, is called whois.co.za. All South African domains are listed here along with contact details for each owner. Having contact details available means you can contact the domain owner and buy their domain (should they not be using the address and should they be willing to sell it).
Taking the hassle out of hosting
Once you have decided on a domain name, you’ll need to register it and then register the domain for hosting. If you have never done this before, it might seem like a daunting experience and if you are not comfortable doing this you can always allow us to do this on your behalf. We have a dedicated server with the award-winning Heztner on which we host our clients. Get in touch with us to find out more.