30 Jul Website Design in Johannesburg: The Top 10 Design Elements
So much to consider and so little time to perfect it, especially if you are not creative. Websites require a lot of loving care, and the touch of someone who thinks creatively. So why would you risk such a huge marketing project when you could use our professional team?
Should you be looking to have a new website built for your company or organisation, or maybe you are looking to breathe some new life into an out-dated out of touch site, your website design in Johannesburg is best left in our hands.
When working with a professional web design company, you can be sure that your money goes to good use while you are working with a skilled team (depending on the company you chose, we can’t speak for all design agencies). This means deadlines are met, sites looking stunning (and actually work), and you get our constant site support should you find yourself in need of it.
Don’t stress the small stuff, we know the design elements your website needs!
With website design in Johannesburg, your ideas have no limits, and our design team will make sure that your site features these top design elements.
10 Design Elements
This is one of those elements that designers will fight about. Some like lots of space while others really hate it. But space can be essential to ensuring that the design is not overcrowded. Space is important in terms of the flow of the design and it can make readability either easy or difficult. Spacing needs to be consistent and it can help to create a focal point.
And it’s good to know that space does not necessarily mean a boring white area!
The whole point of your website is to make it easy for customers to find out more about your products and services. The moment they have to struggle to find information because navigation is a nightmare, they are going to click away from your site. Navigation is not exclusively the menu, it goes beyond that by ensuring that your website’s visitors can quickly and easily move around and find all of the information they are looking for.
Include an About Us Page
It’s logical, but not to everyone. Having a clearly defined and easy to find About Us page will inform your clients about who you are, the history of your company and exactly why potential clients should work with you instead of your competition. Short, to the point and far from boring; that is the recipe for a successful About Us page.
This should be plastered all over your site, but in a subtle, not in your face kind of way. Contact forms that are simple to fill in and won’t take up your potential clients’ time are often the key to bringing in the leads. Static information in the header or the footer of the website as well as a contact form is as important as adding basic information such as physical location to encourage clients to visit you.
Visible Call to Action
Many websites lack this very important element. The purpose of your website is to help you make money by bringing in the leads (potential clients). When the site is without real calls to action, that convincing element that encourages clients to get in contact with you, you are missing out. Placement of this element is as important as the design of the call to action.
An all in one footer
Never underestimate the power of your website footer. It is the perfect place to put all of your company information while also making your website easy to navigate. Think of your footer as a more detailed menu than what you will have at the top of your website. A footer is also a place for links, contact information and you can list all of your latest blogs on it as well.
Buttons are easy to use and when designed properly, your clients are going to be really tempted to click on them. Buttons can be designed in such a way that they become completely unique to your website and eventually they could even become a notable part of your marketing.
Whether it is stock photos you are looking at or should you invest in your own collection of professionally taken photos, images are as important as written content. The eye is naturally drawn to images and even more so when those images are interactive. Consider adding some moving graphics to your site as well. The visual appeal will be enticing.
Choose the right font
This is one of those elements few of us think about. After all, one font is much the same as the next is it not? Well, actually you can really change the look of your site if you have chosen a unique but easy to read font. Generally, two fonts are used per site, with two creating the perfect balance. One font will be used for the main text and another for the headings. The variation makes for a memorable site. See how we use three fonts below.
Add a Search Bar
This is an absolute must when you are building an e-commerce website in Johannesburg or any site that is going to have more than 10 pages. A search box can be made small and almost discreet but visible enough for your clients to find and use. This feature is especially helpful to those who saw something on the site but don’t know how to get back to the page.
These are just 10 design elements that you should consider. When working with a website design team in Johannesburg, you’ll find that there are many other elements that help lead to the perfect website.